Your menu is so much more than just a list of food and prices. Particularly on a takeaway platform where you have limited space to get across your concept, your menu has got to convey who you are as well as selling your food. So putting some time into nailing your menu will help encourage your customers to choose you, as well as getting them salivating and ready for their meal.
The vendor tip:
Be clever about building your menu
Choose your categories wisely
Don’t forget add-ons (mods) to upsale leads to increased basket value
Show off your food
A takeaway menu is very different to an eat-in menu where photos should be used sparingly. We've noticed that restaurants with great photos have about 30% more orders than restaurants with average food photography and almost 80% more than with no photos of their food on their menu. 30% and 80%. Those are not typos!
The Vendor comment:
An online menu needs pictures! Your customers eat with their eyes first. The choice is made in a split second. This is your chance to grab their attention. Having pictures will make all the difference.
One of the challenges of food delivery is the lack of physical contact you have with your customer. When your food arrives at their home or office, you will make a great impression if you use well-branded, eco-friendly packaging. Customers love to see great branding, so take advantage of this opportunity to get your brand out there - branded stickers, greaseproof and napkins are obvious examples, but there will be more - get creative!