As passionate foodies, we knew there was a big problem in the industry, even before the pandemic struck. The takeaway industry was booming into an £11.2bn market but we felt independents were unable to make the most of it. High fees, unrepresentable riders and low quality brands were the areas we wanted to start addressing.
We started to build the platform in March 2020 - nothing flash but something to get going with. We set out to ring-fence local independent eateries with proper foodies to make supporting local super easy. We believe one model can't work for all and we're proud to craft our product to serve solely the small guy.
We launched with 5 Cambridge-based restaurants in May 2020. In a short space of time we proved takeaway needed a fresh look - one that takes care of riders, customers and restaurants equally as part of a community. 5 restaurants turned to 20 very quickly...20 grew to 30 and by January over 10,000 people had ordered with us. A lot has happened since May but our journey has only just begun...